The Legislation regarding amendments on the Directive for Commercial Advertisements and Unfair Commercial Practices has been published in the Official Gazette no. 29938 dated 4 January 2017. The abovementioned legislation has been enacted as of its promulgation, dated 4 January 2017, and the legislative terms are conducted by the Minister of Customs and Trade. Pursuant to the amendments announced, any personal or institutional witnessing will not be allowed. Matters within the context of health statements could no longer be mentioned for comparison in foodstuff advertisements. The most significant aspect imposed by the amendment is that within the comparative ads, any names, brands, logos or other distinguishing shapes and wordings, trade names or company names could only be used if they meet the required conditions as of 1 January 2018. Advertisers will be liable for proving the accuracy of arguments within their commercials. Our explanations provided above include general information on the issue. No responsibility can be claimed against
EY and/or Kuzey YMM ve Bağımsız Denetim A.Ş. due to the implications arising from the context of this document or emerging with respect to its context.
Best Regards,
Kuzey YMM ve Bağımsız Denetim A.Ş. | 
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